To promote this weekend’s portrait event at the studio, I did some targeted advertising. I ran ads on Facebook, on the Canadian Bride website, and on Kijiji. These ads did succeed in drawing interest and attention. In the end though, nearly everyone who responded to these ads either knew one of my clients, or knew makeup artist Ang who will be collaborating with me!
This is understandable, when you think about it. When you decide to book your first portrait session with Lumacraft Photography, you are choosing to invest a significant amount of trust in me. You are trusting that I am skilled at what I do, trusting that I will help you to feel comfortable, trusting that I know how to help you to look your best, and trusting that I will deliver portraits that you will love. This is the case for every kind of personal portrait that I do, including engagement, wedding, graduation and model portfolio. It is also the case when you are looking for corporate portraits.
Should you happen to realize that you know one of our clients or associates, obviously this can make it easier for you to place your trust in us and ultimately to pick up the phone.
These client-prospect connections are truly the fuel that keeps our business going. We want to start nurturing those connections. That is why today Lumacraft Photography is launching its Ambassador Program.
If you are an active or previous client of Lumacraft Photography, you are now eligible to benefit from our Ambassador Program. How it works is simple. If you know someone who is considering having some portraits made, or who is getting married, please ask your friend to contact us. When your friend decides to book with us, she just needs to tell us about your referral; you too can let us know about it. Having your referral noted when your friend books, qualifies you for an award equal to 50% of the value of your friend’s photography session.
For example, if your friend books a 2-hour portrait session, you become eligible for a 50% reduction in the cost of your own studio photography session of up to 2 hours. If your friend books us for 8 hours of wedding photography, then you become eligible to receive a discount of 50% off of studio photography fees for a portrait session of up to 8 hours. The latter example may sound like a lot of photography, but certain portrait album projects that we do can require 8 hours of studio time; a 50% discount on the photography cost could be the difference that makes such a project possible for you. Or, if your project goals are less ambitious, you can apply the 50% discount to a shorter session.
The usual kinds of terms and conditions apply. Please visit www.lumacraft.com/ambassador for complete details.
We are excited to put our Ambassador Program into action. Please let us know what you think about it. Or better yet, be the first of our clients to give it a try, and become our first Ambassador!