Thursday, November 26, 2009

Creative Real Estate Photography

I have started processing the photographs that I made yesterday for a local home builder.  Here are some previews of the work in progress.

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Sunday, November 22, 2009

Hmmm … What Gift Would He *Really* Enjoy this Year?

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Hurry, before it’s too late!  Book your holiday portrait session with Lumacraft Photography now!  Just $150 for a one hour professional studio portrait session; $250 for a two hour studio session.  Choose from among your previews and order custom made prints or digital image files.  Our one and two hour sessions typically yield enough material for a small album. 

In studio pro makeup and hair styling is $99 for one look, subject to availability. 

Please call Lorraine or David if you have any questions or to book your session: (905)481-0704.


Modelling by Lynzy Ford.  Makeup and hair styling by Angela Pirrera.

Friday, November 20, 2009

More Than Just Clients

A few days ago, I sent out a quick note to some of our recent clients, asking if they would consider contributing a few words to the Review section of our Facebook Page.  80% of those who I asked responded within 24 hours, and without exception their testimonials were generous and thoughtful, and greatly exceeded my expectations.

Here are some of those responses:


David- You are a natural, you capture souls, not pictures... Anyone can take pictures of beautiful people but it takes an artist to capture everyday people and express the emotion and depth and love and affection as you did in the portraits of my parents. They are beautiful lasting memories that we can treasure for a lifetime!  Thanks! – D.P.


I have had the pleasure of working with David on three separate occasions. David has a natural talent when it comes to capturing not only one's beauty, but making his photos tell a story. David puts his heart and soul into his projects and allows his creativity to inspire results of 110%, every time!!! David and his wife Lorraine make an incredible team to work with, as they both share a passion for their art. I look forward to many more opportunities to work with David and Lorraine in the future. – S.M.


Thank you so much David for the beautiful pictures! You made me feel very comfortable and I had a great time doing them. I would love to take some more soon. I would recommend you to anyone :) Thanks again! – L.F.


When I had my shoot with David it was the most fun I have had getting my picture taken.  He made me feel very comfortable. My pictures turned out better than I could have ever anticipated. I have to say that the experience was great and I recommend anyone considering seeking a photographer to choose David. You will not regret it!:) – J.H.


This demonstrates one of my favourite aspects of being a photographer.  The connection that a portrait photographer has to establish with his subjects in order to make good portraits of them has the pleasant and invaluable side effect of creating better bonds between us and our clients that many other businesses enjoy with theirs. 

Monday, November 16, 2009


A good portrait should tell you something about the character of the subject. That's why I love working with tweenies : they give me so much character to work with! Here are some previews from yesterday's session with Isabella.

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Friday, November 13, 2009

50% Discounts on Portrait Sessions Available through Ambassador Program

iStock_000003077842XSmall I have been a full time professional portrait photographer for five years now, but I still get amazed by the extent to which this business is driven by networking.

To promote this weekend’s portrait event at the studio, I did some targeted advertising.  I ran ads on Facebook, on the Canadian Bride website, and on Kijiji.  These ads did succeed in drawing interest and attention.  In the end though, nearly everyone who responded to these ads either knew one of my clients, or knew makeup artist Ang who will be collaborating with me!

This is understandable, when you think about it.  When you decide to book your first portrait session with Lumacraft Photography, you are choosing to invest a significant amount of trust in me.  You are trusting that I am skilled at what I do, trusting that I will help you to feel comfortable, trusting that I know how to help you to look your best, and trusting that I will deliver portraits that you will love.  This is the case for every kind of personal portrait that I do, including engagement, wedding, graduation and model portfolio.  It is also the case when you are looking for corporate portraits.

Should you happen to realize that you know one of our clients or associates, obviously this can make it easier for you to place your trust in us and ultimately to pick up the phone.

These client-prospect connections are truly the fuel that keeps our business going.  We want to start nurturing those connections.  That is why today Lumacraft Photography is launching its Ambassador Program.

Program Details

If you are an active or previous client of Lumacraft Photography, you are now eligible to benefit from our Ambassador Program.  How it works is simple.  If you know someone who is considering having some portraits made, or who is getting married, please ask your friend to contact us.  When your friend decides to book with us, she just needs to tell us about your referral; you too can let us know about it.  Having your referral noted when your friend books, qualifies you for an award equal to 50% of the value of your friend’s photography session.

For example, if your friend books a 2-hour portrait session, you become eligible for a 50% reduction in the cost of your own studio photography session of up to 2 hours.  If your friend books us for 8 hours of wedding photography, then you become eligible to receive a discount of 50% off of studio photography fees for a portrait session of up to 8 hours.  The latter example may sound like a lot of photography, but certain portrait album projects that we do can require 8 hours of studio time; a 50% discount on the photography cost could be the difference that makes such a project possible for you.  Or, if your project goals are less ambitious, you can apply the 50% discount to a shorter session.

The usual kinds of terms and conditions apply.  Please visit for complete details.

We are excited to put our Ambassador Program into action.  Please let us know what you think about it.  Or better yet, be the first of our clients to give it a try, and become our first Ambassador!


Monday, November 9, 2009

Excellent Stylist for Boudoir Marathon


I am excited to confirm that top local makeup artist Angela Gina Pirrera will be available to provide in-studio styling service at my boudoir portrait marathon next Sunday. 

Ang’s work experience includes film, television, and fashion editorial photography.  She has worked for cosmetics company Christian DIOR Canada, and she has taught Makeup Artistry at Mohawk College of Applied Arts and Technology. 

I prefer to work with collaborators who will bring different perspectives to a project, and who have the ability to add spin and flare to the style that we have chosen; this is what Ang can do.  For example, shown here are the two striking looks which Ang contributed, when she collaborated with me on this client’s portrait album project.  I also need my collaborators to be friendly and to communicate well; this too is Ang.

You can see more of Ang’s work at her Model Mayhem portfolio.

When you book your mini boudoir portrait session, just let us know if you also would like to book Ang’s service.  During the boudoir marathon, Ang’s in-studio full makeup and light hairstyling service is only an additional $99 plus taxes, prepaid when you book.  Please call us if you have any questions or to make arrangements: (905) 481-0704.

Whether or not you choose to take advantage of Ang’s service, as always I strongly recommend that you get your makeup professionally done prior to your portrait appointment.  Also be sure that your makeup artist understands the special considerations of studio lighting.


Saturday, November 7, 2009

Preview Slide Show: Sabrina, Ryan & Tyson

 Sabrina, Ryan & Tyson Slideshow
(I love Tyson’s concern about the odd character who keeps pointing the big black and glass object at them.  It cracks me up, but hey, he’s just doing his job!  Good boy!)
This slide show presents more previews from this young family’s portrait session, which I highlighted here a couple of weeks ago.
Should you choose to follow the shop icon attached to this video window, you will be taken to Pictage.  Pictage is the service that I often use for sales of prints and full resolution image files following a portrait session.
If you’re curious about how this works, once you register at the site, you will be able to visit the gallery storefront associated with this portrait session. Note that the print pricing that you will see includes full professional cosmetic touch-ups and other image enhancements.
If you find that you are unable to view the gallery for this event, that may be because my client has not chosen to publicly release it yet.  This is just one of many privacy controls that Pictage’s process gives my clients.
When I use Pictage for product fulfillment, my clients enjoy a number of advantages.  For example, my clients have the option of directing their friends and family to their portrait gallery.  This can mean cost savings for them, since friends and family are able to purchase prints at the gallery and have these orders delivered directly to them, rather than requesting prints through my clients.
Another advantage: with Pictage handling basic print orders, I am able to focus my production capacity on making the Giclée prints, digital paintings and creative collage albums that are my specialities.