This morning, a colleague brought to my attention this recent article from the New York Times. Its topic has been the subject of many of the conversations that I have had with clients lately. Business people in particular are starting to think more carefully about the portrait that they display in their social media profiles.
Genavieve Shingle, a New York lawyer, is quoted in the Times article. “People buy you, more so than your exact services or goods,” she said. My business is truly and authentically me, so I wanted to make sure that this came out in my social media presence.”
You invest a lot to build and maintain the quality of your brand and your personal reputation. Shouldn’t the portrait that you feature in your social media profiles be supporting that investment?